Speech Outline

Purpose:
The ultimate objective of the commercial is to sell more Chevy cars. The main way that Chevy has tried to accomplish their objective is through comedy. Chevy introduces these real people onto the set that they fully know fulfill the hipster millennial stereotype. The lack of awareness that the people have that they fit this stereotype so well is what makes the commercial funny and when people say "we" don't have certain things they often do have those things like tattoos and beards.

Effectiveness:
Chevy does make a commercial that is somewhat memorable because of its comedy but I feel that it does lack effectiveness when it does to making someone to actually want to buy their cars. They don't provide too much facts and information about their car in the commercial which for me would deter me from buying the car because I wasn't given enough to make me want the car.

Overall Message:
They are trying to say with the ad that an ad doesn't make the car, the cars features make the car and when the people actually see that car for the first time they are impressed. This shows how the car can fit many different life styles because the people said themselves that they are different and unique from each other.