Speech Presentation

https://iowa-my.sharepoint.com/:p:/g/personal/alutz2_uiowa_edu/EXTeAKmwQ-lKo6WMJVNQY2sBnucj5Q6_EUtloStILygDFw?e=dCzAuL

Speech Outline

Purpose:
The ultimate objective of the commercial is to sell more Chevy cars. The main way that Chevy has tried to accomplish their objective is through comedy. Chevy introduces these real people onto the set that they fully know fulfill the hipster millennial stereotype. The lack of awareness that the people have that they fit this stereotype so well is what makes the commercial funny and when people say "we" don't have certain things they often do have those things like tattoos and beards.

Effectiveness:
Chevy does make a commercial that is somewhat memorable because of its comedy but I feel that it does lack effectiveness when it does to making someone to actually want to buy their cars. They don't provide too much facts and information about their car in the commercial which for me would deter me from buying the car because I wasn't given enough to make me want the car.

Overall Message:
They are trying to say with the ad that an ad doesn't make the car, the cars features make the car and when the people actually see that car for the first time they are impressed. This shows how the car can fit many different life styles because the people said themselves that they are different and unique from each other.

Commercial and preliminary analysis

Commercial Analysis:

Chevy has created a comedic commercial so that the company could easily be remembered and top possibly boost sales because of brand recognition. The actors, speaker and tone of the commercial are relativity laid back and relaxed. This relaxed feeling allows the consumer to feel relaxed and more apt to laugh at the commercial. The actors are purposely contradictory of what they are saying which adds to the comedic effect of the commercial because of how blatantly obvious it is. I feel that Chevy wanted a commercial to promote their cars and also to be memorable because of this commercial. They did seem to successfully make the commercial memorable but they did fail to promote their car in a significant way really. They had only promoted the car at the end and it almost seemed like an after thought following the comedic objective. The commercial did however appeal to the consumer ethically because they did mention several features and perks of the car which add to its credibility of being a good option for a car. The commercial also uses the fact that stereotypes are often seen as funny because most people know that they are not true but then Chevy brings in people that near perfectly fit the stereotypes that exist for millennial. The conclusion of the short statement "Real people. Not actors." creates a type of credibility for the company because they are supposed to be recording the real genuine reactions of the stereotyped people that they had brought in.

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IR Paper Strength and Weakness Analysis

Paper 1:
Strengths:

1. Gives differences between different writings in the field
2. Easy to understand from an outside reader
3. Introduction of evidence it smooth

Weaknesses

1. Feels repetitive at times
2. Can be choppy sometimes
3. Added necessary language

Paper 2:

Strengths:

1. The interview felt like a real conversation
2. Lots of evidence of the different types of writing in the field used
3. Puts emphasis on the amount of writing that must be done in that specific field

Weaknesses

1. Introduction is a little confusing
2. The ethical appeal of the interviewee was not immediately clear
3. Was possibly using too many quotes from the interview

Paper 3:
Strengths:

1. Very good explanation of the fields writing types.
2. Easy to understand
3. Well structured

Weaknesses

1. Unnecessary language used
2. Too many quotes
3. Conclusion was a little abrupt

Paper 4:
Strengths:

1. Introduction of the sources
2. Spaced out quotes
3. quotes were strong

Weaknesses

1. Very long winded sentences
2. Unnecessary language
3. long winded conclusion

Paper 5:
Strengths:

1. Explains the field to the reader
2. Analysis of writing details was strong
3. Gives many pertinent examples

Weaknesses

1. Very short and choppy sentences in introduction
2. redundant at times
3. Not needed creative titles

Paper 6:
Strengths:

1. Great use of quotes
2. Explained quotes well
3. Structure of the paper is easy to understand

Weaknesses

1. lead up to the quotes
2. very general conslusion
3. sometimes is choppy