Speech Presentation

https://iowa-my.sharepoint.com/:p:/g/personal/alutz2_uiowa_edu/EXTeAKmwQ-lKo6WMJVNQY2sBnucj5Q6_EUtloStILygDFw?e=dCzAuL

Speech Outline

Purpose:
The ultimate objective of the commercial is to sell more Chevy cars. The main way that Chevy has tried to accomplish their objective is through comedy. Chevy introduces these real people onto the set that they fully know fulfill the hipster millennial stereotype. The lack of awareness that the people have that they fit this stereotype so well is what makes the commercial funny and when people say "we" don't have certain things they often do have those things like tattoos and beards.

Effectiveness:
Chevy does make a commercial that is somewhat memorable because of its comedy but I feel that it does lack effectiveness when it does to making someone to actually want to buy their cars. They don't provide too much facts and information about their car in the commercial which for me would deter me from buying the car because I wasn't given enough to make me want the car.

Overall Message:
They are trying to say with the ad that an ad doesn't make the car, the cars features make the car and when the people actually see that car for the first time they are impressed. This shows how the car can fit many different life styles because the people said themselves that they are different and unique from each other.

Commercial and preliminary analysis

Commercial Analysis:

Chevy has created a comedic commercial so that the company could easily be remembered and top possibly boost sales because of brand recognition. The actors, speaker and tone of the commercial are relativity laid back and relaxed. This relaxed feeling allows the consumer to feel relaxed and more apt to laugh at the commercial. The actors are purposely contradictory of what they are saying which adds to the comedic effect of the commercial because of how blatantly obvious it is. I feel that Chevy wanted a commercial to promote their cars and also to be memorable because of this commercial. They did seem to successfully make the commercial memorable but they did fail to promote their car in a significant way really. They had only promoted the car at the end and it almost seemed like an after thought following the comedic objective. The commercial did however appeal to the consumer ethically because they did mention several features and perks of the car which add to its credibility of being a good option for a car. The commercial also uses the fact that stereotypes are often seen as funny because most people know that they are not true but then Chevy brings in people that near perfectly fit the stereotypes that exist for millennial. The conclusion of the short statement "Real people. Not actors." creates a type of credibility for the company because they are supposed to be recording the real genuine reactions of the stereotyped people that they had brought in.

Leave Comments here for my paper

IR Paper Strength and Weakness Analysis

Paper 1:
Strengths:

1. Gives differences between different writings in the field
2. Easy to understand from an outside reader
3. Introduction of evidence it smooth

Weaknesses

1. Feels repetitive at times
2. Can be choppy sometimes
3. Added necessary language

Paper 2:

Strengths:

1. The interview felt like a real conversation
2. Lots of evidence of the different types of writing in the field used
3. Puts emphasis on the amount of writing that must be done in that specific field

Weaknesses

1. Introduction is a little confusing
2. The ethical appeal of the interviewee was not immediately clear
3. Was possibly using too many quotes from the interview

Paper 3:
Strengths:

1. Very good explanation of the fields writing types.
2. Easy to understand
3. Well structured

Weaknesses

1. Unnecessary language used
2. Too many quotes
3. Conclusion was a little abrupt

Paper 4:
Strengths:

1. Introduction of the sources
2. Spaced out quotes
3. quotes were strong

Weaknesses

1. Very long winded sentences
2. Unnecessary language
3. long winded conclusion

Paper 5:
Strengths:

1. Explains the field to the reader
2. Analysis of writing details was strong
3. Gives many pertinent examples

Weaknesses

1. Very short and choppy sentences in introduction
2. redundant at times
3. Not needed creative titles

Paper 6:
Strengths:

1. Great use of quotes
2. Explained quotes well
3. Structure of the paper is easy to understand

Weaknesses

1. lead up to the quotes
2. very general conslusion
3. sometimes is choppy

Analytical Report Sources and Explanations

Source 1 (p. 12-13)

This source falls into the non-academic writing genre. Although this piece of writing does have some characteristics such as some vocabulary that is not common to the general population it is overall a non-academic piece because the audience is engineers and all engineers should be able to understand the used vernacular. As well as the information being new to some engineers it would make it seem that it is an academic work but in reality the information is only new to those that are not in that specific field of engineering. This piece also doesn't have many numbers and statistics as would expect to see in an academic piece for engineering. It really gives a general overview of the topic. I will use this piece to show how engineers report to a broader audience that isn't their colleagues.

Source 2

This source falls into the academic genre of writing. The structure and language really tells us that it is an academic source. The structure is so so that it is able to be glanced over so that the person reading it can easily find the information that is prevalent to what they are looking/researching for. I will use this source to show how data is integrated into writing when writing for an academic purpose. This sources gives plenty of information that would not be understood with out a "dumbed down" vocabulary for the general public.

Source 3

This source falls under the academic writing genre mostly because of the language that is used. Although there is some explanation on some topics within the report they are only their to explain the things that are used within that smaller niche field. The larger stuff like circuits and logic systems are not explained well because it is assumed that the reader is competent in those areas. I will use this source to show the difference between academic sources and how they can vary slightly when it comes to the language and how some are most explanatory of their material when not necessary for an academic paper.

Assignment #1 Understanding

The assignment is asking me to get more familiar with the writing that would typically be done in my field of study by looking over several forms of writing that could be used in my field. It asks me that I write a report in a slightly different way than I would write in previous classes. In previous reports there would be side that I would need to take on the situation, but in this report, I am simply making observations on how people in engineering write when going through both academic and non-academic mediums.

Questions/Confusions:

• Do we have to interview someone that's in our exact field or can it be someone that is in a relating field of work?
• How do professionals write non-academic works about their field when they are the most credible source of information on their respective field?
• What is the difference between an academic and non-academic report?